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(Even if you don’t know anything about the Film Business)


Being a filmmaker today is hard work. You have to find great material. Develop that material. Spend months – and years even – trying to financing your film, and that’s just the beginning...

Then you have to go through the daunting task of actually making your film. This process typically takes a year from start to finish… but wait, you aren’t done yet.

Even after you have poured all of your passion into this project, you now have to bring it to the public so that people can see and consume your work. After all, you didn’t do all this hard work so that it could be seen by 25 people on YouTube.

You do this work. You put in the hours. You connect with your audience. All so that at the end of the day, you have a great film that people have the “opportunity” to see. Films don’t “make it” because of lack of passion or hard work.

When it comes down to it, even a great film will never be able to save a poorly planned film strategy.

Don’t let your film dreams fall prey to not understanding how the business works. By now , you know better.

You know that you have start cultivating an audience from day one. You know that you have to have a plan, up front, for how you want your film to be distributed – even if that plan changes over time – you know that you need think about how your investors will get their money back. And you know that you need to make sure you have a plan to actually finance and get through production.

And if you didn’t know that. You do now.


We know that the business side film is complex. We believe there are things you can do to set yourself up for success. And there are ways that you can protect your investment.

Want to know the reason why most filmmakers don’t make their money?

Or how about the ways to de-risk your film to give you the best chance of not only critical success, but financial success too.

Today's film ecosystem is more difficult and complicated than ever. The business is fractured, the landscape is changing, and figuring out how the system really works can be daunting.

With the right learning program and practical resources, which we provide to you, you can navigate common obstacles and problems before they happen.

Here’s the thing… this information is very hard to get. It’s nearly impossible to find the straight goods unless you are already in the business or you pay $2,000 to go to a seminar.

We don’t hold back. We tell it like it is. Our goal is to protect your films investment while simultaneously enabling you to practically make your movie.



How to Produce and Distribute Your First (...or Second) Movie

(Even if you don't know anything about the film business)

Here’s what you’ll get inside:



We'll share with you the #1 Golden Rule of being a producer and why this rule is critical to your success as a producer and filmmaker.

Also, we go into detail on the major differences between Film & TV and how to leverage this difference to be your main asset to get your film made.



There's a reason why they call it "development hell". Well, it doesn't have to be. We go through all the major components and give you the straight goods on:

  • How to option a project
  • How to structure your deal no matter what your budget level is
  • 3 Things you need to know to cast your film
  • How to get an actors quote
  • When and how to package your film with an agency



At the heart of this course we want to answer the fundamental question:

How do you finance your film?

... And so, we spend a lot of time deconstructing the financing puzzle for you.

Want to know the major sources of financing? We cover that.

How about how to utilize bank financing? We deep dive this one.

What about GAP financing? Absolutely.

Financing your film is a complicated. So we take the time to explain the pieces and how they fit together for you. We then give you the tools and strategies you can use to piece together your own financing plan.

MODULE #4, 5, 6


This is where we deep dive into three aspects of the film business and break them apart, piece by piece. Here's what you'll learn:

How to Create a Film Cash Flow

(...so you can get money from the bank!)

...from Scratch!

Here it is. A complete tutorial on how to build a cash flow schedule for your film.

This 10-part module takes you from exporting your Movie Magic Budgeting file and importing it into Excel, to preparing, analyzing, and building your cash flow so it's ready to go to the bank!

And you will get my personal cash flow template that I use on all my films.


If you are working with multiple investors, tax rebate or subsidies, government grants, tracking your films finances can get tricky. And if you need to go to a third party lender, like a bank (or uncle Tom), then they will need to know how you plan on spending their money and what the “cost of their money” really is.

Whether it’s a micro budget project or a multi-million dollar film, this detailed walk through will teach you how to build a proper cash flow model. And it’s everything you need to give a bank confidence that you know what you are doing.

When you are done. You will be able to use this cash flow to help determine how best to finance your film and get money from the bank.


  • Over 1-hour of step-by-step instruction on how to build your cash flow.
  • 10 part video series detailing each part of the cash flow process.
  • How to calculate your interim financing needs.
  • Preparing your inflows and outflows and how to build the model.
  • How to save money on your film production, the practical way.
  • Two Excel templates: a blank model template document so you can follow along at your own pace, and the completed worksheet as well.


(... aka the "waterfall")

If you are raising financing from investors, creating a Recoupment Schedule (known as a waterfall), for your investors is critical.

Your investors will want to know how they will get their money back. It's your job, as a filmmaker, to create a waterfall that shows how all the revenues break down.

In this module, we do just that. We go walk through a series of examples, including 4 separate recoupment structures, to teach you how to build your own Recoupment Schedule.

Included in this 6 part tutorial, you can follow along with our custom excel template.


  • Complete overview of what and how a Recoupment Schedule works.
  • How to create a waterfall.
  • How to carve out a "corridor" for your film.
  • "Crossing Mechanism" - and how they work in a multi-territory sales model.
  • Profit Participations: how and when you enter profits.
  • Stress testing your film sales to see if it will make money.
  • A complete start to finish BONUS Example!


You'll learn the basics of music licensing. This stuff gets confusing!

How to acquire music rights.

The right way to work with composers and what you need to look out for in your deals

Understanding music royalties and how you can make money from setting yourself up properly.

You'll also get our music cue sheet template.





In this introductory video we take a top down approach from Gross Sales straight through to you, the filmmaker. We discuss all the steps along the way and what producers need to pay attention to in the distribution chain.

Want to know how to create a financial model?

We go from Gross Revenue to Return to Investor. Here's how we break down the the seminar:


In this segment we dive into building an actual financing model, sources of financing available, working with sales companies, and understanding how to start generating revenue for your film.


How do revenues really flow back to the producer? This is where we break down common obstacles and problems that filmmakers face, including where in the chain revenues “leak” from point of sale to you, the filmmaker.


We get into the nitty gritty of theatrical distribution revenue, aggregation costs, off-the-top expenses and start to play with the distribution model to affect overall ROI.

This is where you will start to see why certain specific definitions really matter. What you can do about them. How to protect yourself. And things you NEED to look out for if you are going to successfully produce a return on your investment.



(... Why this might just be the most important section of the course?)

Because the Sales Company is your go-between. They are the ones that are between you and your return on investment. Here's what you'll learn and why it's important for you:

When to engage a sales company - and how timing might make the difference between festival sales or not.

The differences between a Sales Company & Distributor and what this means for your bottom line.

Understanding the exact flow of revenues and how to protect yourself.



Want to see actual distribution reports?

We deconstruct various distribution reports so you understand what to look out for. This will help you better understand what a typical deal might look like, and things that you should avoid.

Do you want to "monetize" your film?

Sometimes it's easier to finance a larger budget project than it is a micro budget project... and we're going to show you "how" and "why".

Your Instructor


Jesse Ikeman is Co-President of Sudden Storm Entertainment. He recently produced COLD DECK staring Paul Sorvino, AGAINST THE WILD: SURVIVE THE SERENGETI with Jeri Ryan and WHEN JEWS WERE FUNNY (Winner TIFF 2013 Best Canadian Feature Film). He has provided Production Services for SPOTLIGHT (Best Picture, OSCARS®) and ALL IS LOST with Robert Redford. He was an executive producer on George A. Romero’s SURVIVAL OF THE DEAD and RUNNING MATES, starring Henry Winkler. Jesse has been a featured speaker at film festivals, markets, and conferences around the world including Cannes, Berlin and TIFF.

Class Curriculum

  Module #8: How the Film Distribution Business Really Works
Available in days
days after you enroll

Frequently Asked Questions

How long do I have access to the course?
After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! Just say the word, and for for the first 30 days you'll get a full refund.
Just tell me, Is How to Produce and Distribute Your Film Right for me?
This course was designed for the first (..or second time filmmaker). But, I've jam packed this course with 15 years of industry knowledge. And, you'll get exclusive use of templates that I've use on projects, big and small, with the cash flow schedule, recoupment module, and more. Whether you are a first, second, or veteran of the business, I can guarantee there is information and tools in the course that you can not get anywhere else.

Get started now!